Gourav Parida — Strategy, Analytics & Data Products

I build the decision systems that don't exist yet.

The org charts nobody publishes, the margins nobody could see, the dashboard that replaces the spreadsheet. All of it opens below.

See what I've built

Open to work and collaborations

Proof you can click

All four open in a new tab. No login on the demo.

Live demo Logistics cost engine 108 trucks, 4 depots, one cockpit. Real optimisation solvers behind every number, and ~80% true utilisation where the business had been reading 59%. Open it ↗ Published study Do incentives actually move performance? 220 of the largest non-financial S&P 500 companies across three years, narrowed to 49 meaningful metric changes. Adding ROIC to incentives: 58% then beat their industry average. Read it ↗ Published study The value metrics missing from earnings calls 200 S&P 500 companies, 1,000+ compensation weights read out of proxy statements, and 460,000+ metric mentions across 8,000 quarterly transcripts. Read it ↗ Award Pursuing Innovation For turning a method of reconstructing Fortune 500 org charts into a service line that partners could order like any other deliverable. View the certificate ↗

The demo is the real build on a synthetic fleet, so you can click anything — the version on live client data stays password-gated. On both studies I contributed the analysis behind the published piece; I am not a credited author, and the contributor list is one click away.

What I do

01 · Midnight

C-suite advisory

Four years advising Global Client Service Partners on Fortune accounts — CEO succession analysis, and programmes taught by INSEAD and Columbia faculty.

02 · Space Black

Executive intelligence

Fortune 500 org charts, executive moves and compensation — reconstructed from sources never meant to answer the question, then read at the scale of 200+ S&P 500 companies.

03 · Silver

Decision systems

When the answer needs a system rather than a deck, I build it — a 108-vehicle cost engine tying every operating decision to EBITDA, and an automated CXO-transition and M&A alerting tool.

04 · Starlight

Writing, in plain English

Indian markets and finance — explained like a noob, analyzed like an analyst. Eight published pieces and a Quora answer past 239K views.

Case study · EY, Center for Executive Leadership

EY · Americas · 2022–2026

Four years advising the people who advise the C-suite.

I sat inside EY's Center for Executive Leadership, serving Global Client Service Partners on Fortune accounts. The work ran from standing advisory programmes to a method I built for reconstructing information that isn't published anywhere — and it is the bulk of my career, not a footnote to it.

01 · The engagement

Advisor-in-Residence

The standing programme I ran: pairing senior advisors with EY's priority accounts, and giving partners what they needed before a boardroom conversation — the client's leadership, its priorities, and where EY could actually be useful. I went on to lead the CEO / CRO / CAE pillars on the same model, and the Future of CRO programme, taught by INSEAD and Columbia Business School faculty.

02 · The problem inside it

Org charts nobody publishes

Partners kept needing the same thing: who actually reports to whom inside a Fortune 500 account, and who a decision really routes through. That is published nowhere. I built the reconstruction method — BoardEx and RelSci for board and executive relationships, LinkedIn Recruiter for roles and recent moves, appointment announcements and press for the reporting lines. No single source is enough; it lives in the cross-referencing.

03 · The productisation

A service line, not a one-off

I turned it into Org Structure Analysis — a repeatable offering partners could order like any other deliverable, rather than a favour I did once. It won the Pursuing Innovation Award. The same instinct produced Trigonometry, an automated CXO-transition and M&A alerting tool that told a partner about a move on their own account before they read it elsewhere.

700+

organisations mapped

100+

C-suite-ready decks & alerts shipped

10+

executive programmes run end-to-end

$108M+

account revenue the programmes fed into

Pursuing Innovation Award · EY

For building Org Structure Analysis and the Americas Financial Services strategic-relationships programme into repeatable offerings partners could order.

View the certificate ↗

04 · The advisory work

The Starbucks succession call

A CEO-succession analysis with Paul Carbonneau, EY Americas Strategy & Transformation Co-Leader — why the board removed Narasimhan, what Niccol's Chipotle record predicted, which of his people would follow him in, and where that left Starbucks against its market. Board-level succession and transition advisory, not a briefing note.

05 · Public and verifiable

Two published studies

I contributed the analysis behind two published EY-Parthenon articles — not as a credited author, but the work is public and checkable. Between them: 220 S&P 500 companies, 1,000+ compensation weights read out of proxy statements, and 460,000+ metric mentions across 8,000 quarterly transcripts.

Do executive compensation incentives really matter? ↗

The value metrics missing from incentives and earnings calls ↗

Capital IQAlphaSenseBoardEx MergermarketFactivaPower BIExecutive storytelling

Client work is confidential, so this is the shape of it rather than the detail. I sourced and mapped; partners closed. Happy to walk through specifics on a call.

Case study · The build

Live build

Turning a 108-truck spreadsheet into a board-ready cost engine.

How I took a real logistics operation off scattered Excel files and onto a live dashboard that ties every operating decision to EBITDA — with real optimisation solvers behind each number.

Logistics Optimization Dashboard — leadership cockpit with tonnage, utilisation, savings and cost analytics

The leadership cockpit — live operations data, refreshed from four Google Sheets.

01 · The problem

No single view of the fleet

A logistics operator ran 108 trucks across 4 depots on four separate Google Sheets, each owned by a different person. Leadership couldn't see utilisation, empty miles, or how day-to-day dispatch decisions hit the P&L — and the raw data was full of swapped dates, double-counted trips and drifting columns.

02 · The approach

Live data + real optimisation

I built a dashboard that syncs and heals all four sheets, then runs actual solvers — route (OR-Tools), load-packing, backhaul matching and network optimisation — behind every figure. A cost→EBITDA attribution layer makes each rupee of modelled saving reconcile to a real cost-ledger delta, so nothing is hand-waved.

03 · The impact

A cockpit the CEO can act on

Raw dispatch logs became a board one-pager: modelled savings, a corrected ~80% utilisation (a metric that had read a false 59%), 16% deadhead miles to attack, and a live "what needs attention" list — demurrage, customer concentration, next moves.

₹6.7M

modelled savings, reconciled to the cost ledger

11K+

MT / month tracked on live operations data

108

vehicles across 4 depots, one view

~80%

true fleet utilisation (was misreported 59%)

PythonStreamlitOR-Tools PuLP · HiGHSSciPyPlotlyLive Google Sheets sync

Open the interactive demo ↗ The live client build ↗ The demo is the same dashboard on a synthetic fleet — click anything, no login. The live build runs on real client data, so it stays password-gated.

Work

Where the analyst ships.

Builds that took a messy real-world problem and turned it into software and savings.

Full-stack web appShipped · now folded into the dashboard

Fleet Management Platform

Daily-status tracker replacing an Excel workflow — 108 vehicles across 4 supervisors, with live charts on uptime and supervisor load.

108

Vehicles

Supervisors

Spreadsheets

Node.jsReactSQLiteRecharts

Analytics · optimizationLive build

Logistics Optimization Dashboard

Streamlit dashboard on live client operations data — route & network optimization tied to the P&L, with an EBITDA Sankey for CEO-level insight. Try the demo ↗

11K+

MT/mo live-tracked

~80%

True utilisation uncovered

PythonStreamlitOR-ToolsPuLPPlotly

Data · Excel · BIShipped

Cement & GGBS Analytics Dashboard

Multi-sheet Excel analytics tracking GGBS and cement volumes, pricing, and offtake performance. Supported a commercial pitch to a major cement manufacturer.

Supplier accounts

OEM pitch backed

ExcelPower BIData Viz

Entrepreneurship · Real estateLive business

Airbnb Rental Arbitrage — KIIT Square

Co-founded and operationally manage an Airbnb rental arbitrage business — pricing strategy, listing optimization, unit economics.

Property live

2nd

Unit in planning

AirbnbRevenue MgmtOperations

Climate risk · FastAPILive on Vercel

EcoRisk — Weather Risk Intelligence

Climate risk scores for any location, plus a logistics Lane Board that assesses 7 real dispatch corridors on live weather and ranks them with dispatch verdicts — cargo-aware (bagged cement vs bulker vs RMC). Try it live ↗

Corridors assessed live

Weather risk factors

PythonFastAPIOpenWeatherMapVercel

ML · yield forecastingLive on Vercel

AgroCast — Crop Yield Forecasting

A RandomForest trained on the Government of India's district-wise crop statistics (data.gov.in, 1997–2022) predicts yield for any Indian district, crop and season — with an uncertainty band, 24-year history and an honest model card. Evaluated on a true temporal holdout, not a fabricated accuracy. Try it live ↗

253K

Records trained on

0.917

Holdout R² (2018+)

Pythonscikit-learnRandomForestFastAPIVercel

AI · PythonPlanning

WhatsApp AI Assistant

Personal AI assistant in WhatsApp — group digests, action-item extraction, operations alerts, multilingual draft replies. Built on WAHA + Claude API.

Build phases

PythonClaude APIWAHASQLite

Projects

1 / 7

Writing

Markets & money, minus the jargon.

Explainers on Indian markets, personal finance and the headlines that actually move your money — plus the occasional life-and-career story.

Q Top answer on Quora 239.6K+ answer views

"What was your height of dedication for CAT preparation?"

My most-read answer — a Physics grad and self-described "plain old average guy" who ran as fast as he could from a past that no longer defined him. The story of turning CAT into a ticket from mediocrity to something extraordinary. Success is walking from failure to failure with no loss of enthusiasm.

Read the full answer on Quora ↗

Screenshot of Gourav Parida's Quora answer on CAT preparation

See all my answers on Quora ↗

Investment

Foreigners Are Dumping Indian Stocks — Should You Panic?

FIIs hit the sell button and the headlines scream crash. Here's what foreign outflows actually signal — and why domestic buyers are quietly turning it into rupee-cost averaging for your SIP.

Jun 2026 · 4 min readLinkedIn ↗

Finance Essentials

RBI Held the Repo Rate Again — What It Actually Means for Your Money

The RBI held rates, caught between slowing growth and sticky inflation. Here's what a "hold" does to your EMIs, your FD returns and your equity SIPs — in language you can repeat at dinner.

Jun 2026 · 5 min readLinkedIn ↗

Macro

Why Tariff Wars Are More Than Just Headlines

Tariffs aren't just a trade-desk problem — they ripple into supply chains, the prices on your shelf and jobs half a world away. Why confrontation costs more than collaboration.

Apr 2025 · 4 min readBlog ↗

Stock Analysis

Fundamental & Technical Analysis of Stocks — Peers & Comparison

17 metrics that actually matter — P/E, ROE, the technical indicators — and how to line two companies up side by side before you put money on either.

Apr 2022 · 8 min readLinkedIn ↗

Finance Essentials

Jargon Buster: Dovish, Neutral & Hawkish in RBI Policy

Dovish, hawkish, neutral — the three words every RBI headline throws at you. A plain-English decoder so the next monetary policy statement actually means something.

Mar 2022 · 3 min readBlog ↗

Investment

Fundamental Analysis Approaches: Top-Down & Bottom-Up

Two ways to pick a stock: start with the economy and work down, or start with the company and work up. When each approach wins — and how to run them together.

Mar 2022 · 4 min readBlog ↗

Book Review

The Most Important Thing — Howard Marks

Second-level thinking, going contrarian, and why avoiding the losers beats chasing the winners. The lessons from Marks that survive contact with a real portfolio.

Feb 2022 · 11 min readBlog ↗

Personal Finance

Budgeting Tips & Tricks: Taming EMIs, Loans & Daily Spend

Five buckets for your monthly income, and a smarter order to kill your EMIs — student loan included. The budgeting math nobody sat you down and did.

Feb 2022 · 5 min readBlog ↗

The Venture

Your business deserves more than just a website.

ScaleWeb.in is the digital growth studio I founded — websites, LinkedIn branding and local visibility for startups & SMEs. Customized, not templated. A few clients a quarter.

Customized, not templatesMobile-first No-fluff strategy

Web · Visibility · Growth

Visit ScaleWeb.in ↗

Receipts

The background behind all of that.

Where it was learned and who signed off on it — kept deliberately below the work itself.

Gourav Parida — strategy and analytics, Bhubaneswar

Gourav ParidaBhubaneswar

years across strategy, transformation & growth

years to a Senior Analyst → Assistant Manager promotion at EY

products shipped end-to-end — dashboards, ML apps & AI tools

certifications across finance, AI & analytics

Manager — Strategy & Business Excellence · Ideal Global Solutions

Apr – Aug 2026

Bhubaneswar · Construction materials

Led end-to-end strategy & business excellence for a ₹350 Cr logistics group — owning GTM for the construction-materials vertical, market expansion and performance governance, reporting to the MD. Built the analytics and margin infrastructure from zero, including the cost engine in the case study above.

10–15% topline growth target3–5% margin improvementReports to MD

Senior Analyst → Assistant Manager · EY, Center for Executive Leadership

May 2022 – Mar 2026

Bengaluru · Center for Executive Leadership

C-suite advisory for Global Client Service Partners on Fortune accounts — 100+ executive decks and 20+ decision dashboards. Built Org Structure Analysis into an orderable service line (Pursuing Innovation Award), led the CEO / CRO / CAE pillars and the Advisor-in-Residence programme, and shipped Trigonometry, an automated CXO-transition and M&A alerting tool. Used 5 GenAI tools to cut deliverable turnaround ~40%.

Pursuing Innovation AwardSPOT Award~40% faster with GenAIPromoted SA→AM in 2 yrs

Earlier — foundations

Atyati TechnologiesApr – Jun 2021

Summer Internship · Business Analysis & Planning · Fintech

Led a 15+ member team to prototype a supply-chain financing marketplace — converted 2 NBFCs and 3 MSME corporations, +25% customer base.

Elan AcademyNov 2020 – Feb 2021

Product Management Intern · EdTech

FMEA + RCA to cut app uninstalls and lift UX +25%, then ran a marketing campaign at 120% ROI.

Takshashila Consulting2021

Strategy Consulting

Built a GTM & growth strategy for Zoom's expansion — segment opportunities, positioning and go-to-market levers.

Finlatics2021

Financial Services Programme

Portfolio-management frameworks, equity research and investment analysis in an early-career finance programme.

Education

MBA — Finance & Strategy

Xavier Institute of Management (XIMB) · 2020–22

B.Sc Physics (Hons)

Ravenshaw University

Case competitions

Levi's IndiaCampus Winner · Marketing Strategy, GCC · 2021

StockGroCampus Winner · ASPIRE · 2021

TmaxSoftCampus Finalist · Case Study Challenge · 2021

Optum · UHGNational Semifinalist · Stratethon S2, 10,222 teams · 2020

Certifications

Lean Six Sigma Green Belt · KPMGAdvanced Valuation · Erasmus EY AI EngineeringAWS Certified AI Practitioner Financial Markets · YaleExcel for Business · Macquarie

Toolkit

Languages & Data

Python pandas NumPy scikit-learn Plotly

Apps & Frameworks

Streamlit FastAPI JavaScript HTML5

Platforms & Tools

Git GitHub Vercel Obsidian Claude

Business & BI

Excel PowerPoint Power BI

Recognition

Pursuing Innovation Award · EY

For building Org Structure Analysis and the Americas Financial Services strategic-relationships programme into repeatable offerings partners could order.

SPOT AwardPursuing Innovation · FY24LA Value Champion