Strategy & Transformation · Founder, ScaleWeb.in

Gourav Parida

Strategy Manager · Ex-EY Consultant

Finance & data, explained like a noob — analyzed like an analyst. Writing Indian markets in plain English and building the dashboards behind the decisions.

Get in Touch

Open to work and collaborations · currently shipping the Logistics Optimization Dashboard at IGS

Many facets · one operator

01 · Midnight

Strategy & Transformation

From EY GDS to leading strategy for a mid-market firm — turning ambiguity into board-ready direction.

02 · Space Black

Data & Dashboards

The decision systems behind the calls — live operational dashboards, built end to end.

03 · Silver

Writing, in plain English

Indian markets and finance — explained like a noob, analyzed like an analyst.

04 · Starlight

ScaleWeb.in

Building in public — web, brand and growth for founders who'd rather ship.

Gourav Parida — Strategy & Transformation, Bhubaneswar

Gourav ParidaBhubaneswar

Who I am

Two halves of the same curiosity.

I'm a Strategy & Transformation Consultant — today I lead strategy and business excellence for a mid-market firm, after four years at EY GDS running global transformation programs for C-suite leaders.

At EY I ran the research engine behind the Advisor-in-Residence program and the Americas priority-account strategy — work that earned EY's Pursuing Innovation Award. On the side I founded ScaleWeb.in and keep writing markets and shipping dashboards.

MBA from XIMB, B.Sc Physics from Ravenshaw — based in Bhubaneswar, Odisha, building in public.

Strategy & Transformation GTM & Growth Executive Advisory Capital IQ · AlphaSense Power BI · Dashboards GenAI · AWS Bedrock Python · React

years across strategy, transformation & growth

years to a Senior Analyst → Assistant Manager promotion at EY

products shipped end-to-end — dashboards, ML apps & AI tools

certifications across finance, AI & analytics

Experience & Education

Experience

EY GDSStrategy & transformation IGSIdeal Global SolutionsStrategy & business excellence

Atyati TechnologiesProduct & planning

Education

XIMBMBA · Finance & Strategy

Ravenshaw UniversityB.Sc Physics (Hons)

Case comps

Levi's IndiaCampus Winner · Marketing Strategy, GCC · 2021

StockGroCampus Winner · ASPIRE · 2021

TmaxSoftCampus Finalist · Case Study Challenge · 2021

Optum · UHGNational Semifinalist · Stratethon S2, 10,222 teams · 2020

Clients & partnersWorking across the cement & construction-materials sector with Dalmia · Jindal · Nuvoco · Shree Cement · Maha Cement

Now

What I'm building right now.

Updated July 2026

A living snapshot — the stuff actually on my desk this month. Building in public.

Leading strategy & GTM at IGS

Owning go-to-market and business excellence for the construction-materials vertical — market expansion, margin levers and performance governance, reporting to the MD.

Shipping the Logistics Optimization Dashboard

Live at IGS — refining the leadership cockpit, tightening the cost→EBITDA story and adding operational levers on real fleet data.

Growing ScaleWeb.in

My digital growth studio — websites, LinkedIn branding and visibility for founders and SMEs who'd rather ship than fuss.

Prototyping a WhatsApp AI assistant

A WhatsApp-native assistant for operations — group digests, action-item extraction and alerts, built on the Claude API.

Writing markets in plain English

Explainers on Indian markets and personal finance — and answering questions on Quora when the mood strikes.

Open to work & collaborations

Strategy roles, consulting projects and interesting collaborations — my inbox is open.

Experience

From physics to the boardroom.

Four years turning ambiguity into strategy, decks into decisions and data into dashboards.

Manager — Strategy & Business Excellence · Ideal Global Solutions

Apr 2026 – Present

Bhubaneswar · Construction materials

Leads end-to-end strategy & business excellence for a mid-market firm — owning GTM execution, market expansion and performance governance, reporting to the MD. Building KPI & EBITDA dashboards to run the business.

10–15% topline growth target3–5% margin improvementReports to MD

Senior Analyst → Assistant Manager · EY Global Delivery Services

May 2022 – Mar 2026

Bengaluru · Center for Executive Leadership

Led 10+ global transformation programs — 100+ executive decks & 20+ decision dashboards for the C-suite. Spearheaded the Advisor-in-Residence program and the Americas Financial Services research that won EY's Pursuing Innovation Award. Used 5 GenAI tools to cut deliverable turnaround ~40%.

Pursuing Innovation AwardSPOT Award~40% faster with GenAIPromoted SA→AM in 2 yrs

Earlier — foundations

Atyati TechnologiesApr – Jun 2021

Summer Internship · Business Analysis & Planning · Fintech

Led a 15+ member team to prototype a supply-chain financing marketplace — converted 2 NBFCs and 3 MSME corporations, +25% customer base.

Elan AcademyNov 2020 – Feb 2021

Product Management Intern · EdTech

FMEA + RCA to cut app uninstalls and lift UX +25%, then ran a marketing campaign at 120% ROI.

Takshashila Consulting2021

Strategy Consulting

Built a GTM & growth strategy for Zoom's expansion — segment opportunities, positioning and go-to-market levers.

Finlatics2021

Financial Services Programme

Portfolio-management frameworks, equity research and investment analysis in an early-career finance programme.

Education

MBA — Finance & Strategy

Xavier Institute of Management (XIMB) · 2020–22

B.Sc Physics (Hons)

Ravenshaw University

Certifications

Lean Six Sigma Green Belt · KPMGAdvanced Valuation · Erasmus EY AI EngineeringAWS Certified AI Practitioner Financial Markets · YaleExcel for Business · Macquarie

Tools

Capital IQMergermarketBoardEx FactivaAlphaSensePower BI PythonStreamlitOR-ToolsPlotly Claude CodeClaude APIGitHub AWS BedrockAmazon QFigmaNotionObsidian

What EY leaders say

Featured · EY Americas Financial Services

"Gourav has done a tremendous job leaning in to drive a high-value, in-depth research project for our Americas Financial Services group — surfacing hyper-relevant and provocative insights that will inform and guide our future strategic-relationships strategy. He is client-focused, attentive to detail and exceptionally open to feedback."

Senior leader · EY Americas — Financial Services

Pursuing Innovation Award · EY

Recognised for driving the Americas Financial Services strategic-relationships research program — the flagship project praised above, which fed EY's priority-account strategy.

"Proactive in managing all the work across two of my programs — Advisors in Residence and CEO Excellence. He delivers quality work products despite vague directions."

Program leader · EY — Advisor-in-Residence & CEO Excellence

"Very responsive, collaborative and willing to meet any ask — a good team player, flexible with deadlines, easy and nice to work with."

Program leader · EY Americas — CXO & CRO Pillars

"Gourav's work is of very high quality. Extremely hard-working and dedicated — without his efforts we wouldn't have completed the study."

Study lead · EY — CEO Compensation Study

SPOT AwardPursuing Innovation · FY24LA Value Champion

EY Appreciate certificate — Pursuing Innovation award to Gourav Parida

Pursuing Innovation · EY AppreciateView full ↗

EY Appreciate certificate — SPOT Award to Gourav Parida

SPOT Award · EY AppreciateView full ↗

Verbatim excerpts from FY25 performance reviews (EY LEAD) — reviewers' names withheld. Certificates are official EY Appreciate e-certificates.

Work

Where the analyst ships.

Builds that took a messy real-world problem and turned it into software and savings.

Full-stack web appIn production

Fleet Management Platform

Daily-status tracker replacing an Excel workflow — 108 vehicles across 4 supervisors, with live charts on uptime and supervisor load.

108

Vehicles

Supervisors

Spreadsheets

Node.jsReactSQLiteRecharts

Analytics · optimizationLive at IGS

Logistics Optimization Dashboard

Streamlit dashboard on live IGS operations data — route & network optimization tied to the P&L, with an EBITDA Sankey for CEO-level insight. Try the demo ↗

11K+

MT/mo live-tracked

~80%

True utilisation uncovered

PythonStreamlitOR-ToolsPuLPPlotly

Data · Excel · BIIn use

Cement & GGBS Analytics Dashboard

Multi-sheet Excel analytics tracking GGBS and cement volumes, pricing, and offtake performance. Supported a commercial pitch to a major cement manufacturer.

Supplier accounts

OEM pitch backed

ExcelPower BIData Viz

Entrepreneurship · Real estateLive business

Airbnb Rental Arbitrage — KIIT Square

Co-founded and operationally manage an Airbnb rental arbitrage business — pricing strategy, listing optimization, unit economics.

Property live

2nd

Unit in planning

AirbnbRevenue MgmtOperations

Climate risk · FastAPILive on Vercel

EcoRisk — Weather Risk Intelligence

Climate risk scores for any location, plus a logistics Lane Board that assesses 7 real IGS dispatch corridors on live weather and ranks them with dispatch verdicts — cargo-aware (bagged cement vs bulker vs RMC). Try it live ↗

Corridors assessed live

Weather risk factors

PythonFastAPIOpenWeatherMapVercel

ML · yield forecastingLive on Vercel

AgroCast — Crop Yield Forecasting

A RandomForest trained on the Government of India's district-wise crop statistics (data.gov.in, 1997–2022) predicts yield for any Indian district, crop and season — with an uncertainty band, 24-year history and an honest model card. Evaluated on a true temporal holdout, not a fabricated accuracy. Try it live ↗

253K

Records trained on

0.917

Holdout R² (2018+)

Pythonscikit-learnRandomForestFastAPIVercel

AI · PythonPlanning

WhatsApp AI Assistant

Personal AI assistant in WhatsApp — group digests, action-item extraction, IGS operations alerts, multilingual draft replies. Built on WAHA + Claude API.

Build phases

PythonClaude APIWAHASQLite

Projects

1 / 7

Case study · Flagship build

Live at IGS

Turning a 108-truck spreadsheet into a board-ready cost engine.

How I took a real logistics operation off scattered Excel files and onto a live dashboard that ties every operating decision to EBITDA — with real optimisation solvers behind each number.

Logistics Optimization Dashboard — leadership cockpit with tonnage, utilisation, savings and cost analytics

The leadership cockpit — live IGS operations data, refreshed from four Google Sheets.

01 · The problem

No single view of the fleet

IGS ran 108 trucks across 4 depots on four separate Google Sheets, each owned by a different person. Leadership couldn't see utilisation, empty miles, or how day-to-day dispatch decisions hit the P&L — and the raw data was full of swapped dates, double-counted trips and drifting columns.

02 · The approach

Live data + real optimisation

I built a dashboard that syncs and heals all four sheets, then runs actual solvers — route (OR-Tools), load-packing, backhaul matching and network optimisation — behind every figure. A cost→EBITDA attribution layer makes each rupee of modelled saving reconcile to a real cost-ledger delta, so nothing is hand-waved.

03 · The impact

A cockpit the CEO can act on

Raw dispatch logs became a board one-pager: modelled savings, a corrected ~80% utilisation (a metric that had read a false 59%), 16% deadhead miles to attack, and a live "what needs attention" list — demurrage, customer concentration, next moves.

₹6.7M

modelled savings, reconciled to the cost ledger

11K+

MT / month tracked on live operations data

108

vehicles across 4 depots, one view

~80%

true fleet utilisation (was misreported 59%)

PythonStreamlitOR-Tools PuLP · HiGHSSciPyPlotlyLive Google Sheets sync

Open the interactive demo ↗ The live IGS build ↗ The demo is the same dashboard on a synthetic fleet — click anything, no login. The live build runs on real IGS data, so it stays password-gated.

Case study · EY Advisory

EY GDS · Americas · 2022–2026

The research engine behind EY's C-suite relationships.

Four years inside EY's Americas advisory team — turning market intelligence on 700+ organisations into board-level programs that shaped priority-account strategy and influenced $108M+ in revenue.

01 · The problem

Scattered, reactive C-suite intelligence

EY's Americas account teams needed sharp, timely intelligence on the leadership and priorities of their biggest accounts — but insight was fragmented across tools and teams, and rarely arrived in a form a partner could carry into a boardroom.

02 · The approach

One intelligence layer, board-ready

I ran the research behind the Advisor-in-Residence and CXO / CRO Pillar programs — tracking 700+ organisations across Capital IQ, AlphaSense, BoardEx and Factiva, and turning them into 100+ executive decks and alerts. I also led a deep strategic-relationships research project for Americas Financial Services.

03 · The impact

Insight that moved the account strategy

The programs fed EY's priority-account and strategic-relationships strategy, with the research influencing $108M+ in revenue for the year. I was promoted Senior Analyst → Assistant Manager, and the FS research earned EY's Pursuing Innovation Award.

$108M+

revenue influenced via Advisor-in-Residence

700+

organisations tracked in the research engine

100+

C-suite-ready decks & alerts shipped

10+

executive research programs run end-to-end

Pursuing Innovation Award · EY

Recognised for the Americas Financial Services strategic-relationships research program — the flagship project that fed EY's priority-account strategy.

View the certificate ↗

Capital IQAlphaSenseBoardEx MergermarketFactivaPower BIExecutive storytelling

EY client work is confidential — this is the shape of it. Happy to walk through specifics on a call.

Writing

Markets & money, minus the jargon.

Explainers on Indian markets, personal finance and the headlines that actually move your money — plus the occasional life-and-career story.

Q Top answer on Quora 239.6K+ answer views

"What was your height of dedication for CAT preparation?"

My most-read answer — a Physics grad and self-described "plain old average guy" who ran as fast as he could from a past that no longer defined him. The story of turning CAT into a ticket from mediocrity to something extraordinary. Success is walking from failure to failure with no loss of enthusiasm.

Read the full answer on Quora ↗

Screenshot of Gourav Parida's Quora answer on CAT preparation

See all my answers on Quora ↗

Investment

Foreigners Are Dumping Indian Stocks — Should You Panic?

FIIs hit the sell button and the headlines scream crash. Here's what foreign outflows actually signal — and why domestic buyers are quietly turning it into rupee-cost averaging for your SIP.

Jun 2026 · 4 min readLinkedIn ↗

Finance Essentials

RBI Held the Repo Rate Again — What It Actually Means for Your Money

The RBI held rates, caught between slowing growth and sticky inflation. Here's what a "hold" does to your EMIs, your FD returns and your equity SIPs — in language you can repeat at dinner.

Jun 2026 · 5 min readLinkedIn ↗

Macro

Why Tariff Wars Are More Than Just Headlines

Tariffs aren't just a trade-desk problem — they ripple into supply chains, the prices on your shelf and jobs half a world away. Why confrontation costs more than collaboration.

Apr 2025 · 4 min readBlog ↗

Stock Analysis

Fundamental & Technical Analysis of Stocks — Peers & Comparison

17 metrics that actually matter — P/E, ROE, the technical indicators — and how to line two companies up side by side before you put money on either.

Apr 2022 · 8 min readLinkedIn ↗

Finance Essentials

Jargon Buster: Dovish, Neutral & Hawkish in RBI Policy

Dovish, hawkish, neutral — the three words every RBI headline throws at you. A plain-English decoder so the next monetary policy statement actually means something.

Mar 2022 · 3 min readBlog ↗

Investment

Fundamental Analysis Approaches: Top-Down & Bottom-Up

Two ways to pick a stock: start with the economy and work down, or start with the company and work up. When each approach wins — and how to run them together.

Mar 2022 · 4 min readBlog ↗

Book Review

The Most Important Thing — Howard Marks

Second-level thinking, going contrarian, and why avoiding the losers beats chasing the winners. The lessons from Marks that survive contact with a real portfolio.

Feb 2022 · 11 min readBlog ↗

Personal Finance

Budgeting Tips & Tricks: Taming EMIs, Loans & Daily Spend

Five buckets for your monthly income, and a smarter order to kill your EMIs — student loan included. The budgeting math nobody sat you down and did.

Feb 2022 · 5 min readBlog ↗

The Venture

Your business deserves more than just a website.

ScaleWeb.in is the digital growth studio I founded — websites, LinkedIn branding and local visibility for startups & SMEs. Customized, not templated. A few clients a quarter.

Customized, not templatesMobile-first No-fluff strategy

Web · Visibility · Growth

Visit ScaleWeb.in ↗

Capabilities